Media Buying & Performance Marketing
Mohamed
Hussein
Berlin, Germany · Digital Marketing & Media Buying Specialist
Ten years running paid media and performance budgets across hospitality, real estate, and e‑commerce — Cairo, Dubai, Berlin. I place the bid, read the data before it finishes loading, and cut whatever isn't converting. Google, Meta, TikTok, Snapchat, programmatic — same discipline every time: spend where it earns, kill where it doesn't.
10+Years in paid media
6Markets & agencies
€200K+Managed budget
3Certifications, 2024
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OPERATOR
WORK AUTHORIZED — DE
BasedBerlin, DE
RoleMedia Buying Specialist
SectorsHospitality · Real Estate · E‑com
StatusOpen to opportunities
Performance Log
Every number here shipped in a live campaign.
Pulled straight from the record — client, sector, and the result, no rounding up.
▲0%
ROI Growth
Kingsmen Agency, Dubai — optimized Google & Meta Ads campaigns, Jan 2021–Feb 2025.
▼0%
Cost Per Acquisition
Reduced via A/B testing and cutting low-value placements — career-wide, up to 25%.
▲0%
Organic Traffic
Property Finder, Egypt — SEO revamp, 6 months, May 2017–Jan 2019.
▲0%
Lead Generation, QoQ
Property Finder, Egypt — PPC optimization, quarter-over-quarter.
▲0%
Brand Awareness
Digital Cloud, Saudi Arabia — social media campaigns, Mar 2016–May 2017.
▲0%
Qualified Traffic, 3 Months
MassageLiegenHaus, Berlin — current role, Google & Meta Ads, since Feb 2025.
▼0%
Budget Cost, Flow Maintained
Housing & Development Bank, Egypt — managed €200K budget, Jan 2019–Jan 2021.
▲0
Team Led, Direct Reports
Kingsmen Agency, Dubai — directed & mentored a team, exceeding client KPIs.
▲0%
Sales Growth
MassageLiegenHaus, Berlin — current role, conversion-focused campaign restructuring.
Growth Chart
Same story, by account.
Each account's single biggest number, side by side. Different metrics, same discipline.
MassageLiegenHausSales · since Feb 2025
+30%
Kingsmen Agency UAEROI · Jan 2021–Feb 2025
+40%
Property FinderLeads, QoQ · May 2017–Jan 2019
+50%
Vodafone EgyptBrand reach · Jan 2013–Mar 2016
+25%
Portfolio Log
Brands I've put budget behind.
Real accounts across Berlin, Dubai and Egypt — marks pulled from each company's public site; swap in higher-res versions any time.
MassageLiegenHaus
▲ +30% Sales
Kingsmen Agency UAE
▲ +40% ROI
Property Finder
▲ +50% Leads
Vodafone Egypt
▲ +25% Reach
Campaign History
Six roles. Same job every time: make the budget work harder.
In reverse chronological order — current role marked live. 2013–2026 continuous track record.
Senior Digital Marketing Specialist
MassageLiegenHaus
- Increased qualified traffic by 28% in 3 months through targeted Google & Meta Ads campaigns.
- Improved organic traffic by 22% with SEO strategies for key categories.
- Boosted CTR by 18% and conversions by 15% via seasonal promotions.
- Optimized budgets daily using GA4 and Tag Manager; delivered performance reports with growth recommendations.
- Increased overall sales by 30% through conversion-focused campaign restructuring.
Head of Digital Marketing
Kingsmen Agency UAE
- Directed and mentored a team of 5, exceeding client KPIs.
- Achieved 40% ROI growth with optimized Google & Meta Ads campaigns.
- Improved conversion rates by 25% through advanced audience segmentation.
- Increased measurement accuracy by 30% with GA4 + Tag Manager.
- Reduced CPA by 20% via A/B testing and eliminating low-value placements.
Marketing & PR Supervisor
Housing and Development Bank
- Managed €200K budget, reducing costs by 25% while maintaining lead flow.
- Improved engagement by 35% through social listening and email workflows.
- Introduced agile workflow, cutting launch times by 15%.
- Achieved a 10% lift in conversions through unified messaging.
Senior Digital Marketing Associate
Property Finder
- Increased lead generation by 50% quarter-over-quarter through PPC optimization.
- Grew organic traffic by 60% in 6 months via SEO revamp.
- Improved form completion rates by 18% with landing page tests.
- Trained junior associates in analytics and campaign setup.
Digital Marketing Specialist
Digital Cloud
- Increased e-commerce conversions by 20% via SEO and PPC strategies.
- Boosted brand awareness by 45% with social media campaigns.
- Achieved a 15% uplift in order value by shifting spend to high-ROI channels.
Digital Marketing Executive
Vodafone Egypt
- Improved retention by 15% through personalized email campaigns.
- Expanded brand reach by 25% with SEO and microsite content.
- Increased CTR by 10% by optimizing ad spend across search & display.
Order Book
What's on the desk.
Platforms, analytics, and the SEO and design work that supports the media spend.
Media Buying & Advertising
Analytics & Optimization
SEO & Web
Design, Leadership & Strategy
AI & Automation
Verified
Certifications on record.
●2024
Google Search Certification
●2024
Google Display Certification
●2024
Meta Ads Manager — Audience Creation (Meta Blueprint)
Education
Bachelor of Management Information Systems (MIS)
Sadat Academy for Management and Science, Egypt — 2012
Sadat Academy for Management and Science, Egypt — 2012
Work Authorization
Holder of German Residence Permit
Eligible to work in Germany without restrictions
Eligible to work in Germany without restrictions
Location
Berlin, Germany
Place A Brief
Got a budget that should be working harder?
Send the brief, the market, and the number you're chasing. I'll tell you honestly whether it's a paid-media problem or something else first.